Measure how aligned your messaging is with real user behavior — and track copy decay before it impacts conversion.
Hero Message
-35% engagement
Value Props
-18% engagement
CTA Clarity
+2% engagement
Trend (60 days)
But copy — the first thing users read — is rarely audited.
Until it stops working.
Performance
Traffic
Conversion rate
SEO rankings
What resonated 6 months ago might sound tone-deaf today. Your static copy becomes outdated while competitors adapt their messaging.
Competitors sharpen their messaging while yours stays the same.
Your copy stays frozen in time.
"Our site used to convert better." But they can't measure why.
We analyze how users actually engage with your messaging and translate it into a clear, trackable status.
We map your copy structure.
Automatically identifies headlines, value props, features, and CTAs
Scroll depth, exits, attention per section.
Track real user engagement patterns across every copy block
We compare against your own historical baseline.
Continuous monitoring shows exactly when and where copy starts to decay
Clear indicators, not raw analytics.
Simple health scores (Healthy, At Risk, High Decay) for every section
Get data on what works
Track copy performance
Prove ROI with data
Not opinions, metrics
It's time to track copy too.