Your copy ages silently. CopyStatus makes decay measurable.
Track how your website messaging loses effectiveness over time. Get alerts when user engagement with specific copy sections declines, before it impacts your conversion rate.
Everything you need to monitor copy health and track messaging alignment
Automatically track engagement drops in headlines, value props, and CTAs as your copy ages.
Compare current copy performance against your own historical data to spot decay trends.
Monitor decay at the section level — hero, features, pricing — to pinpoint exactly what's aging.
Get notified when copy engagement drops meaningfully, before it hurts revenue.
Visual health indicators (Healthy, At Risk, High Decay) for every copy section.
See how market language evolves and whether your copy is keeping pace or falling behind.
Most teams notice copy problems months too late — when conversion has already dropped. CopyStatus gives you early warning signals.
Stop guessing when to rewrite copy. Know exactly when messaging needs refreshing based on user behavior, not opinions.
Your copy is your first impression. Monitor decay to maintain conversion performance as markets and user expectations shift.
See which sections are decaying fastest. Prioritize rewriting high-impact areas instead of guessing.
See how CopyStatus solves common saas & marketing challenges
SaaS landing page converting at 3% six months ago, now at 2.1%
CopyStatus tracks section-level engagement and alerts you that your hero message engagement dropped 35% — the culprit is identified.
Product positioning worked great at launch but feels stale
Decay monitoring shows your value props have 40% lower attention time vs. baseline. Time to refresh messaging.
Competitors updated their messaging, yours stayed the same
Market language tracking shows your terminology is aging. Get alerts when your copy falls behind competitor messaging.
You updated hero copy but unsure if other sections need work
Decay dashboard shows hero is Healthy, but pricing section has High Decay. You know exactly where to focus next.
Marketing team debates whether to rewrite homepage
Instead of opinions, use decay scores. Data shows moderate decay across 3 sections — clear signal to update.
Traffic is up but conversion is flat — is it the copy?
CopyStatus shows engagement declining for new traffic segments. Your copy isn't resonating with evolved audience intent.
Common questions about website copy decay monitoring
Copy decay happens when your website messaging loses effectiveness over time. As markets evolve, user expectations change, and competitors sharpen their positioning, static copy becomes less relevant and engaging — even if traffic stays strong.
CopyStatus tracks user engagement with each copy section (scroll depth, attention time, exit rates) and compares it against your historical baseline. When engagement drops meaningfully, you get decay alerts.
GA shows aggregate metrics like bounce rate and time-on-page. CopyStatus maps your copy structure and tracks section-level engagement changes over time — telling you exactly which messaging is aging.
CopyStatus monitors continuously. You'll get alerts when decay crosses thresholds. Most teams review their decay dashboard monthly and update copy quarterly or when High Decay alerts trigger.
Alerts trigger when engagement with a copy section drops significantly vs. your baseline (typically 20-30% decline sustained over weeks). You control sensitivity settings.
Yes. Monitor decay across your entire funnel — homepage, product pages, pricing page. Each page gets its own decay dashboard and alerts.
For new pages, CopyStatus establishes a baseline over your first 30-60 days. After that, you can track decay. You can also compare against benchmarks from similar pages.
A/B testing compares two copy variants at a point in time. Decay monitoring tracks how a single copy version loses effectiveness over months — catching slow degradation A/B tests miss.
Join marketing teams using CopyStatus to monitor messaging alignment and prevent copy decay.
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